Attention is today’s biggest commoditiy
In today's fast-paced digital world, social media has become a powerful tool for businesses to connect with their customers and promote their products and services. However, with so much content available on these platforms, it can be challenging to stand out and capture the attention of potential customers. This is where short-form content comes in. In this article, we'll explore why creating short-form content for social media can have a massive positive impact on your business, and provide some statistics on how businesses have benefited from this form of content.
More engaging: According to a study by Microsoft, the average attention span of a human being is now just eight seconds, down from 12 seconds in the year 2000. This means that people are more likely to engage with short-form content, as it's easier to consume quickly and doesn't require a lot of attention.
Gets more views: Social media platforms like Instagram, Twitter, and TikTok are designed for short-form content, and users tend to engage more with shorter posts. According to a report by Social Insider, Instagram posts with 10 words or less get the most engagement, and tweets with 71–100 characters get the most retweets.
Easily shareable: People are more likely to share short-form content with their friends and followers, as it's easier to consume and share on social media platforms. According to data from BuzzSumo, Facebook posts with 40 characters or less get the most shares.
Cost-effective: Creating short-form content is often faster and less expensive than creating longer-form content like blog posts or videos. This can be especially beneficial for small businesses with limited resources.
Can drive sales: Short-form content can be used to promote products and services and has been shown to drive sales. According to a study by Twitter, 54% of users surveyed said they had taken action after seeing a brand mentioned in tweets.
